Summus is a Latin word that describes the greatness of things. In our case, SUMMUS is a summit to celebrate the greatness of music. A place where experts from all around the music industry meet to share lessons learnt, build consensus about today's challenges, and design forthcoming landscapes.

Agenda

September 25, 2024

Flowers by Bornay, Carrer de Melcior de Palau, 36, 08028 Barcelona

09:00 -  10:00
Check-in, Breakfast and Coffee
10:00 -  10:10
Welcome Speech
10:10 -  11:40
AI AI AI...regulations, disputes and common grounds
11:40 -  12:00
Coffee Break
12:00 -  13:30
The Digitalisation of Public Performance
13:30 -  15:15
Lunch
15:15 -  16:45
Fade in, fade out, the paling boundaries between Linear and SVOD
16:45 -  17:00
Refreshment Break
17:00 -  18:30
Music Services in 2030

AI AI AI...regulations, disputes and common grounds

In early December 2023, the EU AI Act was passed, resulting in what is widely considered the world’s first comprehensive legal framework for artificial intelligence. Behind this and other legislative efforts, there’s a world of agreements, disagreements and disputes. We’ll try to understand what exclusive music rights owners and AI companies do agree and disagree on.


The Digitalisation of Public Performance

The currently growing interest towards solutions for tracking music usage in public performances comes with a number of open questions. Does the virtualisation of venues call for more digital-oriented licensing? How are music rights managed and monetised in environments that defy traditional categorisations, such as augmented reality or interactive metaverse and gaming experiences featuring dynamic music? These and other inquiries will examine the existing frameworks for copyright and royalties as artists and venues venture into the virtual.


Fade in, fade out, the paling boundaries between Linear and SVOD

As traditional linear television becomes more viewer-centric and increasingly adopts the characteristics of a content-on-demand platform, the lines between conventional broadcasting and Subscription Video On Demand (SVOD) services blur, creating a complex landscape for music copyright and licensing. Our panel seeks to unravel the evolving dynamics of music rights in this transitional phase, looking at how it impacts licensing models, advertisements, and the role of cue sheets.


Music Services in 2030

Take a glimpse into the future of digital music services six years from now. This discussion will offer a series of predictions on the impact of artificial intelligence on music creation and curation, the role of video synchronisation in enhancing musical experiences, the evolving dynamics between artists and fans, the surge in content availability, the significance of user-centric models, and the potential regulatory and copyright challenges that may emerge. Join us for a forward-looking conversation on the innovations set to shape the landscape of music services and the opportunities and challenges that await.

September 26, 2024

Flowers by Bornay, Carrer de Melcior de Palau, 36, 08028 Barcelona

09:00 -  10:00
Check-in, Breakfast and Coffee
10:00 -  11:30
Reveal your Training Data
11:30 -  11:45
Coffee Break
11:45 -  13:15
Techtonic shifts: mapping new alliances at the convergence of the Copyright and Technology plates
13:15 -  15:00
Lunch
15:00 -  16:30
The Handicraft of Conflict Resolution

Reveal your Training Data

AI companies are launching generative music services with typically little and sometimes contradictory information about which data was used to train the models. Two approaches emerge against the training data uncertainty. One is certification, where the companies expose their data to third-party copyright scrutiny. Interrogation is the other, where reverse engineering principles are applied to understand if a specific repertoire was used to train the model. We’ll get chatty about how these methods aim to increase transparency and mitigate copyright risks.


Techtonic shifts: mapping new alliances at the convergence of the Copyright and Technology plates

The times they are a-changing, and the geopolitics of music copyright and technology are no exception. Just to name a few turns, traditional hubs splinter, new brotherhoods surface, copyright organisations acquire companies, tech companies play licensing,  and transcontinental mandates and global licensing go side-by-side. The panel aims to understand the inner strategies driving these changes and their implications for songwriters, artists, and the music industry at large.


The Handicraft of Conflict Resolution

Recently, major DSPs announced they would no longer pay royalties for over-claimed works. This policy shift led to changes in claiming practices and spurred cooperation between rights holders to avoid revenue withholding. This raises important questions about conflict management: How are conflicts initially detected and notified? How are they resolved? How do parties ensure conflict resolutions remain effective? Is conflict resolution worth the effort? The panel will address these and more conflicting questions.

Information

SUMMUS is an event organized by  BMAT

It will be held on 25th & 26th September at Flowers by Bornay and BMAT HQ.

Contact

summus@bmat.com