Summus is a Latin word that describes the greatness of things. In our case, SUMMUS is a summit to celebrate the greatness of music. A place where experts from all around the music industry meet to share lessons learnt, build consensus about today's challenges, and design forthcoming landscapes.

Agenda

September 25, 2024

Flowers by Bornay, Carrer de Melcior de Palau, 36, 08028 Barcelona

09:00 -  10:00
Check-in, Breakfast and Coffee
10:00 -  10:10
Welcome Speech
10:10 -  11:40
AI AI AI...regulations, disputes and common grounds
11:40 -  12:00
Coffee Break
12:00 -  13:30
The Digitalisation of Public Performance
13:30 -  15:15
Lunch
15:15 -  16:45
Fade in, fade out, the paling boundaries between Linear and SVOD
16:45 -  17:00
Refreshment Break
17:00 -  18:30
Music Services in 2030

September 26, 2024

Flowers by Bornay, Carrer de Melcior de Palau, 36, 08028 Barcelona

09:00 -  10:00
Check-in, Breakfast and Coffee
10:00 -  11:30
Reveal your Training Data
11:30 -  11:45
Coffee Break
11:45 -  13:15
Techtonic shifts: mapping new alliances at the convergence of the Copyright and Technology plates
13:15 -  15:00
Lunch
15:00 -  16:30
The Handicraft of Conflict Resolution

AI AI AI...regulations, disputes and common grounds

In early December 2023, the EU AI Act was passed, resulting in what is widely considered the world’s first comprehensive legal framework for artificial intelligence. Behind this and other legislative efforts, there’s a world of agreements, disagreements and disputes. We’ll try to understand what exclusive music rights owners and AI companies do agree and disagree on.

Panellists
John Phelan -  CEO, ICMP
Abbas Lightwalla -  Director of Global Legal Policy, IFPI

The Digitalisation of Public Performance

The currently growing interest towards solutions for tracking music usage in public performances comes with a number of open questions. Does the virtualisation of venues call for more digital-oriented licensing? How are music rights managed and monetised in environments that defy traditional categorisations, such as augmented reality or interactive metaverse and gaming experiences featuring dynamic music? These and other inquiries will examine the existing frameworks for copyright and royalties as artists and venues venture into the virtual.

Fade in, fade out, the paling boundaries between Linear and SVOD

As traditional linear television becomes more viewer-centric and increasingly adopts the characteristics of a content-on-demand platform, the lines between conventional broadcasting and Subscription Video On Demand (SVOD) services blur, creating a complex landscape for music copyright and licensing. Our panel seeks to unravel the evolving dynamics of music rights in this transitional phase, looking at how it impacts licensing models, advertisements, and the role of cue sheets.

Music Services in 2030

Take a glimpse into the future of digital music services six years from now. This discussion will offer a series of predictions on the impact of artificial intelligence on music creation and curation, the role of video synchronisation in enhancing musical experiences, the evolving dynamics between artists and fans, the surge in content availability, the significance of user-centric models, and the potential regulatory and copyright challenges that may emerge. Join us for a forward-looking conversation on the innovations set to shape the landscape of music services and the opportunities and challenges that await.

Panellists
Michael Pelczynski -  Chief Strategy & Impact Officer, Voice-Swap.ai
Matteo Fedeli -  CEO, SIAE

Reveal your Training Data

AI companies are launching generative music services with typically little and sometimes contradictory information about which data was used to train the models. Two approaches emerge against the training data uncertainty. One is certification, where the companies expose their data to third-party copyright scrutiny. Interrogation is the other, where reverse engineering principles are applied to understand if a specific repertoire was used to train the model. We’ll get chatty about how these methods aim to increase transparency and mitigate copyright risks.

Panellists
Julien Lefebvre -  Head of Innovation, SACEM
Richard Gooch -  CTO, IFPI

Techtonic shifts: mapping new alliances at the convergence of the Copyright and Technology plates

The times they are a-changing, and the geopolitics of music copyright and technology are no exception. Just to name a few turns, traditional hubs splinter, new brotherhoods surface, copyright organisations acquire companies, tech companies play licensing,  and transcontinental mandates and global licensing go side-by-side. The panel aims to understand the inner strategies driving these changes and their implications for songwriters, artists, and the music industry at large.

Moderator
Neil Gaffney -  Executive Leader in Global Music Rights & Metadata Strategic Management

The Handicraft of Conflict Resolution

Recently, major DSPs announced they would no longer pay royalties for over-claimed works. This policy shift led to changes in claiming practices and spurred cooperation between rights holders to avoid revenue withholding. This raises important questions about conflict management: How are conflicts initially detected and notified? How are they resolved? How do parties ensure conflict resolutions remain effective? Is conflict resolution worth the effort? The panel will address these and more conflicting questions.

Panellists
Nans Miron -  Copyright and income tracking manager, SACEM
Robin Davies -  COO, AMRA
Jakue López -  Manager, Partner Engineering, Music Publishing EMEA, YouTube

Speakers

AI AI AI...regulations, disputes and common grounds

Johhny Phelan
John Phelan

John Phelan is Director General of ICMP, the global trade body for the music publishing industry. ICMP’s membership spans the ‘Majors’, several thousand ‘Indies’ and 76 national trade associations across six continents. As such, ICMP defends the rights behind approximately 90% of the world’s commercially released music—today, more than 170 million tracks in more than 5,000 genres. John’s background is steeped in music. He started studying violin and piano as a child and went on to play in symphony orchestras professionally. He sits on a number of boards and was again named in Billboard magazine’s International Power Players list in 2024.

Abbas Lightwalla
Abbas Lightwalla

As its Director of Global Legal Policy, Abbas coordinates IFPI’s work to secure effective legal protection in all music markets and promote the role of copyright in supporting investment in music and the licensing of digital music services. With particular expertise in new technologies and copyright law, Abbas has a key role in informing IFPI’s voice in shaping legal and policy discussions concerning copyright and artificial intelligence. Before joining IFPI in 2020, Abbas worked in the intellectual property department of the international law firm Bird & Bird, advising clients across the music, entertainment and tech industries on infringement and licensing issues relating to the use of content by digital services.

The Digitalisation of Public Performance

Fade in, fade out, the paling boundaries between Linear and SVOD

Music Services in 2030

Michael Pelczynski Fullshot Cropped
Michael Pelczynski

With a background in economics and a foundation as a songwriter for BMG Rights Management, Michael's career spans impactful contributions. During his tenure as VP of Strategy at SoundCloud, he orchestrated the launch of an acclaimed new streaming model, earning acclaim for his global business strategy and innovative fan-powered initiatives. As the Chief Strategy & Impact Officer at Voice-Swap.ai, he shapes the company's vision and strategy, overseeing partnerships, business development, and innovation alignment with social responsibility goals. Concurrently, as a principal advisor at Forms + Shapes, Michael continues to influence the music landscape, collaborating on AI, creator tools, fan engagement models, and administrative technologies.

Matteo Fedeli

Matteo Fedeli, born in 1984, has been appointed as SIAE’s CEO in January 2023. Graduated with honors in management engineering, he declares himself a 360-degree tech enthusiast and an ambassador of customers’ needs, strongly convinced that success can be lasting only if pursued through a customer-centric approach but always supported by a quantitative scientific method. He joined SIAE in 2014, as director of the Music Division, immediately contributing to the digital transformation of the Society within a constantly evolving market. Prior to that, he gained strong management consulting expertise at Bain&Company, focusing on corporate transformation, post-merger integration and reorganization strategies.

Reveal your Training Data

Julien Lefebvre
Julien Lefebvre

Julien Lefebvre is head of Digital Strategy and Innovation at SACEM, the French Author Rights Company. After ten years consulting in IT architecture, Julien joined SACEM in 2016 as chief enterprise architect. Since then, he and his team have been involved in the IT strategy and in all the major business and technological transformations: online processing, lives, repertoire management, customer and members relationship management and international collaboration. Since the end of 2019, Julien is also in charge of SacemLab, the Sacem innovation team. In this new role, he works closely with the music tech ecosystem and especially with startups, to identify and leverage opportunities to bring value to the members and customers.

Richard Gooch

Techtonic shifts: mapping new alliances at the convergence of the Copyright and Technology plates

Neil Gaffney
Neil Gaffney

A music industry professional for over 30 years, Neil has held executive roles in major organizations like EMI Music Publishing, Right Thinking Solutions – a music industry consultancy, ASCAP, and Universal Music Group. Over the years, Neil has served on the Executive Boards of SABAM, IMPA, ICMP, the Global Repertoire Database (“GRD”) and the Repertoire Data Exchange (“RDx”). His expertise lies in rights, royalty, and repertoire management, where he has consistently focused on improving business processes and transparency to increase revenue for creators and rights holders. He is currently on sabbatical, applying his business skills to his garden.

The Handicraft of Conflict Resolution

Nans Miron
Nans Miron

Nans, originally from the South of France, has lived in Paris since 2000. Graduated in Political Sciences and Law, with more than 20 years in the musical industry, Nans is currently responsible for conflict management at SACEM. Prior to this, he was an artist’s manager, then spent 15 years at Warner as responsible for copyright and income tracking. Nans is co-chairing the TOWGE.

Robin Davies
Robin Davies

Robin manages all operational elements of the AMRA business—the world’s first global digital music collection society—alongside supporting licensing and commercial activities. In 2022, he held a leading role in the sale of AMRA to Francisco Partners and has overseen annual collections increasing to over $150m since he joined in 2019. Davies is part of the Group executive team and is responsible for achieving key objectives such as end-to-end cloud processing, increasing global licensing coverage, and supporting songwriter causes through industry board positions.

Jakue López
Jakue López

Jakue Lopez is currently the Manager of Partner Engineering, Music Publishing for EMEA at YouTube Music. He and his team help build solutions so that Collective Management Organizations (CMOs), music publishers and songwriters get compensated for their music usage on YouTube. He has over 10 years of experience in the online publishing royalty distribution processes, where he keeps finding ways to bridge the gap and impact in his two passions - Music and Technology.

Information

SUMMUS is an event organized by  BMAT

It will be held on 25th & 26th September at Flowers by Bornay and BMAT HQ.

Contact

summus@bmat.com